Research was conducted in partnership with Gingercomms between 04.10.18 and 08.10.18 and surveyed 2,000 UK adults who drive and shop online.
* Based on figures from Google Consumer Barometer which shows the number of connected devices in the UK and figures from ONS which show the adult population of the UK.
**Participating dealers only
***Top ten factors when buying a car
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.
Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004.
Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named Best Value Brand at the Auto Trader New Car Awards 2018, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). More than 120,000 Dacia vehicles have been sold in the UK to date.
For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:
Head of Press & Public Relations
Matthew.firstname.lastname@example.org – 01923 697653 – 07814 990247
Press Relations Manager
Alistair.email@example.com – 01923 697592 – 07464 537744
Product & Corporate Communications Manager – Dacia
Callum.firstname.lastname@example.org – 01923 697512 – 07989 434003
Product & Corporate Communications Manager – Renault
James.email@example.com – 01923 6977342 – 07812 967685
Product & Corporate Communications Manager – LCV and Corporate
Oliver.firstname.lastname@example.org – 01923 697878 – 07816 397540
Press Fleet & VIP Relations Manager
Charlie.email@example.com – 01923 697778 – 07816 641843
Ciaran.firstname.lastname@example.org - 01923 697363
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