The Stepway family, one of Dacia’s biggest success stories, maintains its growing momentum with the addition of a fifth member to the Dacia range – the new Logan MCV Stepway – following the Sandero, Sandero Stepway, Duster and Logan MCV.
The new Logan MCV Stepway sports an undeniably muscular build, with an assertive personality that draws inspiration from the world of crossover styling, offering first class practicality and vast load space at an extremely competitive price.
The generously proportioned new Logan MCV Stepway carries over all the key qualities of the Logan MCV:
On the design front, the new Logan MCV Stepway has a distinctly modern edge, including a new lighting signature, new interior updates, additional storage space and upgraded equipment specifications.
With its rugged good looks, eye-catching features and generous specification, the new Logan MCV Stepway is clearly a member of the Stepway family.
For easier ingress, its ground clearance has been increased to 174mm – 50mm more than that of the Logan MCV, while its high-up driving position ensures outstanding visibility.
At the front, the new Logan MCV Stepway sports a two-tone bumper as well as a satin-effect chrome skid plate, plus the fitment of fog lights. The model similarly incorporates Dacia’s new lighting signature unveiled at last year’s Paris Motor Show and which imbues it with a dynamic and thoroughly contemporary appearance, with headlights that now incorporate LED Daytime Running Lights (DRL) in the form of four stacked rectangles. This modern design results in a visibly wider look for the front end of the new Logan MCV Stepway.
The front bumper has been modified to exude an elegant yet athletic stance. Like the other models in the Stepway line-up, the new Logan MCV Stepway’s grille mirrors the black elements of the two-tone bumper, with the chrome rectangles rounding off its distinctive style in much the same manner as the Duster.
Meanwhile, seen from the side, the wheel arches and sills are accentuated by an exclusive trim that emphasises the model’s bold, powerful feel. The new Logan MCV Stepway also comes with Dark Metal door mirror housings and Stepway decals on the front doors, along with Dark Metal longitudinal roof bars which further emphasise the model’s estate car lines.
At the rear, the tail lights are picked out in black, while the new Logan MCV Stepway’s two-tone bumper and satin-effect chrome skid plate are characteristic cues of Dacia’s Stepway range.
The new Logan MCV Stepway comes in a choice of two colours at launch – namely the brand’s iconic Azurite Blue and Mink – combined with new, 16-inch Stepway Dark Metal Flexwheel wheels. This smart, economical and attractive system comprises a slotted wheel trim design that fits over a similarly slotted rim.
A modern interior with more features than ever before
Inside the cabin, the new Logan MCV Stepway enjoys a new, more status-enhancing ambience first introduced several months ago in the new Sandero. This can be seen in the satin-effect chrome door releases, while the centre console fascia and air vents are trimmed by similarly-coloured surrounds.
The new Logan MCV Stepway comes with Dacia’s new four-spoke steering wheel – complete with horn push in the centre – in the brand’s Soft Feel finish, making it highly durable, easy on the eye and pleasant to the touch. The steering wheel mounted-controls are now better integrated, resulting in a more user-friendly and comfortable driving experience. In the middle of the wheel, beneath the Dacia logo, the word ‘Stepway’ is picked out in blue.
The upholstery fabric selected for the new Logan MCV Stepway first appeared inside the new Sandero Stepway. These seats feature a 3D weave for a greater sensation of depth, enhanced by top-stitching. The overall effect is an even more dynamic design.
More extensively equipped for enhanced comfort
The new Logan MCV Stepway will be available in Laureate trim only, featuring MediaNav Evolution, rear parking sensors, air conditioning, DAB radio and Hill Start Assist (HSA). Leather upholstery, reverse parking camera and height adjustment package are also available.
The vehicle’s interior features have been conceived to take the strain out of everyday motoring. The door-mounted front and rear electric window switches fall more easily to hand than before. For enhanced comfort, drivers now benefit from a one-touch function and a retractable centre armrest incorporated into the seat. Last but not least, the model is fitted with one-touch direction indicators and a lit glove box.
In addition to the many stowage areas located conveniently throughout the cabin, rear passengers are pampered by a ceiling light and a 12V power supply to connect and charge portable devices.
The new Logan MCV Stepway will be available with a choice of engine and transmission options:
TCe 90 with Stop & Start (S&S) mated to a five-speed manual gearbox (combined cycle fuel consumption: 5.1 litres/100km / CO2 emissions: 115g/km).
dCi 90 S&S coupled to a five-speed manual gearbox (combined cycle fuel consumption: 3.9 litres/100km / CO2 emissions: 100g/km).
Dacia continues to break its own sales records
In 2016, in the 44 markets in which Dacia models are sold, the brand achieved sales of some 584,219 units, representing a year-on-year gain of six percent. This positive trend can be seen across all of the regions in which Dacia is active, with no fewer than 28 countries establishing either new market share or new sales records.
The brand’s share of the passenger car and LCV market expanded by 0.1 percentage points to 2.4 percent in Europe, by 0.2 percentage points to 7.9 percent in Eurasia and by 1.1 percentage points to 19.4 percent in the Maghreb region.
In Switzerland, too, the brand enjoyed excellent growth, gaining 0.7 percentage points of market share to attain a new high of 2.2 per cent. This represented Dacia’s best year to-date in the country as it increased its sales by 39.9 per cent to 7,824 units.
In those Eurasian markets where it has a presence, Dacia has gained 0.2 percentage points to earn a market share of 7.9 per cent, with sales up by 5.8 per cent to a total of 90,926 units. The brand remains the market leader in both Romania and Bulgaria. In the former, Dacia sold 38,861 vehicles in 2016 to claim a 29.6 per cent share of the market. In Turkey, meanwhile, the brand broke new records in terms of both vehicle sales (47,529 units, up 6.3 per cent) and market share (4.8 per cent, up 0.2 percentage points).
In the Maghreb, Dacia’s market share stands at 19.4 per cent with 66,165 sales in 2016 – an increase of 1.1 per cent. The brand is performing particularly well in Israel, where the first Dacia showroom opened its doors only two years ago and where 4,246 sales – a climb of 65 per cent – provided the brand with a 1.5 per cent share of the market. Dacia continues to lead the way, finally, in terms of vehicle sales in Morocco with a market share of 26.6 per cent, translating into 43,408 vehicle sales in 2016 (up 16.1 per cent).
Over the last 12 years, Dacia has sold more than four million vehicles. Today, the brand stands out as a major player in the automotive market thanks to its clear policy of manufacturing attractive models that provide real value for money for the equipment they pack.
Dacia’s models are built at four different factories on two continents, with plants in Pitesti (Romania), Tangier and Casablanca (Morocco), and Oran (Algeria). The company’s policy is to produce as close as possible to its markets in order to adapt to the different needs of its customers as closely as possible.
In its attractive product range, Dacia is a popular thanks to its active community of followers, with some 3.5 million fans across its various social networks.
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.
Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 4 million Dacias sold in Europe since the brand’s revival in 2004.
Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was rated 4th best car manufacturer for ownership satisfaction in the 2016 Which? Car Guide – out of 34 rivals including many luxury brands. Auto Express Driver Power, one of the UK’s largest automotive owner satisfaction studies, has placed Dacia in its top five best manufacturers for three consecutive years – out of 32 brands featured in the 2016 survey, with customers in particular praising the brand’s reliability. Dacia was also voted number two in the 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey, proving that owners enjoy incredible value-for-money and an outstanding ownership experience.The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for four consecutive years (2016, 2015, 2014, 2013). The Dacia Duster was named TopGear magazine’s “Bargain of the Year 2012” at launch. Over 90,000 Dacia vehicles have been sold in the UK to date.
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