Dacia sales continue to grow

  • Dacia sales in September increase 17.7 per cent over September 2015
  • Dacia sales up 2.6 per cent in first nine months of 2016 to 20,921 cars
  • More than 82,000 Dacias sold in the UK since launching in 2013
  • Dacia consistently voted amongst top car brands for both customer satisfaction and affordability
  • Groupe Renault UK records 108,707 vehicle sales year to date – up 12 per cent on last year

Dacia’s popularity continues to grow amongst UK car buyers with year-to-date sales up on last year’s record results.  According to figures released today by the Society of Motor Manufacturers and Traders, Dacia recorded sales of 20,921 vehicles in the first three quarters of 2016 – up 2.6 per cent in comparison with the same period in 2015, with a market share standing at 1.1 per cent.

For the month of September, Dacia recorded sales of 5,245 vehicles – up 17.7 per cent compared to September 2015 – considerably outpacing the UK car market and growing at one of the fastest rates in the industry.

The Dacia Duster SUV has in particular struck a chord with Britons so far this year with 5,960 sales of the tough go-anywhere SUV in the first nine months of the year – up 20.4 per cent on last year.

Commenting on the performance, Paul Flanagan, Groupe Renault UK Managing Director, said: “Dacia’s no-nonsense approach to motoring has evidently appealed to the British public, and it is clear why – the brand provides a unique proposition in the marketplace with something for everyone – the most affordable hatchback, estate and SUV available to buy in the UK. With a fully updated range just unveiled at the recent Paris Motor Show and coming to the UK later in the winter, I fully expect to see the brand continue to go from strength to strength in the UK.”

Groupe Renault, which comprises Renault cars, vans and Dacia, has experienced unprecedented growth over the last three years, consistently outpacing the UK market. This growth has continued into 2016 with 108,707 Group vehicles being sold year-to-date for a market share of 4.4 per cent – up 11.8 per cent and almost double that of the total market growth rate of 2.5 per cent. Of that total, Renault cars represented 68,109 vehicles (up 15 per cent), Renault vans 19,625 vehicles (up 11.3 per cent) and Dacia 20,921 vehicles (up 2.6 per cent).

Since the brand’s launch in the UK in 2013, Dacia has won numerous awards including What Car?’s ‘Best Small Car under £12,000’ for four consecutive years for the Sandero, has been in the top five, out of 35 manufacturers, of the Auto Express Driver Power customer satisfaction survey for three consecutive years and also ranked fourth out of 34 brands for customer satisfaction in the recent Which? Car Guide 2016.

Since relaunching to continental Europe in 2004, more than 4 million Dacias have been sold globally. In the UK, over 82,000 Dacia models have been sold since its launch in the country in January 2013.

For more information about the Dacia model range and current offers, please visit www.dacia.co.uk


About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they carry a three-year warranty and embody the best of Renault expertise. Since 2004, the range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as Dacia Logan MCV.

Dacia has proven very popular with owners and critics alike in the UK:

  • What Car? ‘Best Small Car under £12,000’ – Sandero (2016, 2015, 2014 and 2013)
  • Auto Express Driver Power 2016 – Dacia in top 5 of 32 brands (2016, 2015, 2014)
  • Auto Express Driver Power Dealer Satisfaction 2016 – Dacia 2nd overall in the industry for service experience – ahead of all premium and luxury brands. 
  • Which? Car Guide 2016 – Dacia ranked 4th out of 34 brands for customer satisfaction

The concept continues to enjoy great success with over 4 million Dacias sold in Europe since the brand’s revival in 2004. Since launching in the UK in January 2013, over 80,000 Dacia models have been sold.

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Dacia Duster 2016

Dacia Duster 2016

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