Dacia launches into another galaxy with new Dustar space venture

  • Dacia launches DUSTAR, the world’s first affordable space venture
  • Having revolutionised the new car market on Earth, Dacia’s next mission is sending a Duster into space
  • DUSTAR represents one small step for Dacia and new dawn of simple, fun, and exciting space travel
  • DUSTAR launched today. Watch here: https://youtu.be/kyA4ogO3CmI

Dacia, the UK’s best-value-for-money car brand, has announced the launch of the world’s first (and only) affordable space programme. Named DUSTAR, the innovative, out-of-this world venture represents a new dawn in value-for-money space travel with its initial voyage confirmed for today.

To celebrate the trailblazing first chapter of DUSTAR, Dacia pulled out all the stops for a launch event which saw a Dacia Duster soar to space.

This giant leap for Dacia comes after revolutionising the new car market on Earth, offering affordable, award-winning, and reliable cars since 2013. For many years, Dacia’s ingenious engineers have consistently developed contemporary, simple, and best value vehicles. Relying on this unrivalled know-how, and Dacia’s smart design-to-cost approach in product development on our planet, the sky will not be the limit for DUSTAR, as it aims to show that with some smart thinking you really can make a little go a long way.

Back on Earth at DUSTAR’s secret technical base, Noel Armstrong, Head of DUSTAR Operations said: “We are all about delivering best-value-for-money without compromising on quality. We have achieved this on Earth, so launching a car into space is the obvious next step! Going to space is a dream for many, but we want to show that you can make a little go a long way and make it a reality. I’m over the moon that we begin by sending our rugged and robust Dacia Duster to seriously new heights today.”

Back down on the ground, those not looking to travel to space can look at the stars of the Dacia model line-up, whether that’s the award-winning All-New Sandero hatchback or the Duster SUV.

Now in its second generation, the Duster is the Dacia that does everything. A favourite with families, the Duster is as comfortable in space as it is on the road, with 4x4 versions available for those looking for out of this world adventures.

The All-New Sandero and All-New Sandero Stepway mirror Dacia’s brand values of being simple and no-nonsense, while delivering quality at an affordable price. Both models maintain Dacia’s undisputed practicality credentials and are on sale now.

You can watch the official launch of DUSTAR here: https://youtu.be/kyA4ogO3CmI.

ENDS

NOTES TO EDITORS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.
Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5.8 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. More than 150,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Charlie Roper
Brand Affairs Manager
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Yasmin Rhodes
Press Officer
yasmin.rhodes@renault.co.uk – 01923 697289 – 07385 398222 

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