DACIA NEWS - FEBRUARY

  • A look back on Dacia’s biggest news from 2021 so far
  • Highlights include Dacia’s role in Groupe Renault’s Renaulution strategy
  • What Car? Magazine crowns the All-New Sandero its ‘Car of the Year’
  • All-New Sandero and Sandero Stepway achieve class-leading residual values
  • Spotlight on… the Dacia Bigster concept debuted at January’s Renaulution event

Dacia has kicked off 2021 with an exciting selection of news and reveals. Here’s a round-up of what’s happened so far, including award wins, concept car reveals and great ownership news for All-New Sandero and Stepway.

All-New Dacia Sandero crowned ‘Car of the Year’ by WhatCar? Magazine – 14.01.21

The UK’s most affordable new car – the All-New Sandero – took the title of 2021 ‘Car of the Year’ after fighting off stiff competition from some of the most prestigious and advanced cars currently on sale in the UK. On top of this, the All-New Sandero also drove off with the ‘Small Car of the Year’ award, having been a price point winner for eight consecutive years prior to this year’s win. 

Read the full press release here.

The All-New Sandero and Stepway achieve best-in-class residual values – 01.02.21

The All-New Sandero and rugged Stepway’s appeal strengthens, achieving best-in-class residual values, confirmed by industry experts CAP. Both models went on sale on 1 February with an average of 53 per cent retained value after three years and 30,000 miles across both line-ups, with up to 57 per cent original value retained on some Stepway models.

Read the full press release here.

Dacia announces future plans along with all-new concept – 14.02.21

As part of the wider Renaulution news that came in January, Dacia announced its five-year plan as it unveiled the next chapter in the company. Building on a strong and efficient new business model while remaining as affordable as ever but with an even stronger brand identity. Central to this new Dacia was the Bigster Concept.

Read the full press release here.

Spotlight on… the Bigster Concept

Revealed at the Renaulution event, the Dacia Bigster Concept represents the brand’s plan to shake up the
C-segment – an area untouched by Dacia until now. As ever with Dacia, the production version of the Bigster will offer the benefits of a larger vehicle at the cost of one from the segment below, representing outstanding value.

The new SUV will be robust and spacious, offering customers everything they demand in a new vehicle without unnecessary frills, while remaining a true C-segment SUV perfectly fit for purpose.

Alejandro Mesonero-Romanos, Dacia Design Director, said: “Dacia Bigster Concept embodies the evolution of the brand. Essential with a touch of cool and an outdoor spirit. It proves that accessibility is not the opposite of attractiveness.”

Read the full press release here.

ENDS

About Dacia

The Dacia brand is part of the Groupe Renault. Dacia is present in 44 countries, mainly based in Europe and the Mediterranean perimeter. Created in Romania in 1968, the brand was bought and relaunched by the Groupe Renault with the arrival of Dacia Logan in 2004. Dacia proposes the best value for money cars within the market. Thanks to its star models – Logan, Sandero & Duster – the brand has become a success story. To date, Dacia has sold more than 7 million vehicles.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Lauren Prema
Press Relations Manager
lauren.prema@renault.co.uk – 01923 697203 – 07741 233530

Charlie Roper
Brand Affairs Manager
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Yasmin Rhodes
Press Officer
yasmin.rhodes@renault.co.uk – 01923 697289 – 07385 398222

Gemma Croft
Press Fleet Manager
gemma.croft-extern@renault.co.uk – 01923 697355 – 07887 468977

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