DACIA LAUNCHES INVENTIVE CAR AD MADE DURING LOCKDOWN TO SHOW YOU CAN DO A LOT WITH A LITTLE

  • Dacia has used its principles of efficient engineering and ingenuity to develop a new TV advert
  • Thirty second advert to be aired on TV and online from Monday 15th June
  • Advert directed, produced and shot in a flat during lockdown
  • TV advert airs at an exciting time for the brand with the introduction of a bi-fuel powertrain and innovative ways to purchase a new Dacia
  • The advert coincides with the new ‘Three Months On Us’ offer where customers pay no deposit and Dacia cover the monthly payment costs for the first three months of ownership.
  • Campaign created in partnership with Publicis•Poke

Dacia, the best value car brand in the UK, has launched a new TV advert to show that when you apply Dacia’s smart engineering and ingenuity to the world of marketing, you can make a little go a long way.

With UK lockdown restrictions easing, Dacia aims to be front of mind for those thinking of buying an award-winning car on a lower budget.

Where many car brands might baulk at the idea of creating an advert without a full production crew, hired actors and budget, Dacia saw an opportunity to use the same smart thinking that it uses in its efficient engineering and alternative business model to make an advert for the times.

The 30-second advert was directed, produced and shot in a flat. It took four weeks to produce using three laptops, a drill, a record player, some bike lights and a 1:43 scale model of a Dacia Duster. Disguised as a ‘normal’ car advert, as the camera pulls back, the use of everyday objects to create the illusion are revealed.

Adam Wood, Marketing Director at Dacia UK says: 

“Dacia is able to offer high quality and robust vehicles for little cash outlay, not as a result of scrimping on quality, but through ingenious engineering and the use of proven technology. We wanted to apply the same principles to our latest TV advert and this approach was more relevant than ever due to production restrictions as a result of lockdown. As with our model line-up, it’s impressive how much you can achieve with a little.”

The advert airs at an exciting time for the brand with the introduction of a new bi-fuel powertrain and innovative ways for customers to purchase a new car. There have been several recent additions to the brands growing digital capabilities building on from Dacia’s dedicated Buy Online platform - a fully integrated start to finish car buying process which currently offers free home delivery saving customers a further £250 on any model.

To further make car buying as easy as possible, the Online Stock Reservation feature on Dacia’s website allows customers to locate available vehicles whilst ‘Select and Collect’ services are available to purchase and take delivery of new and used cars. Dacia’s Virtual Showroom is available with dedicated gurus giving guided tours of models on a one-to-one basis, allowing buyers to search for their new car from the comfort of their own home.

Dacia have recently launched a ‘Three Months On Us’ offer, where customers looking to buy a new car can get the model they want, with no deposit and the brand covering monthly payment costs for the first three months of ownership.

Meanwhile a new 1.0 litre turbo dual-fuel powertrain combining petrol and LPG capabilities was recently introduced across all Dacia models, providing lower emissions, reduced running costs and improved performance without compromising on quality.

The advert can be viewed online: https://youtu.be/VAKcSO1xAvk

ENDS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.  

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5.8 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. In 2019, Groupe Renault was awarded ‘Manufacturer of the Year’ at the TopGear.com annual awards.  Dacia was named Best Value Brand at the Auto Trader New Car Awards 2018, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Value Car less than £10,000” by What Car? for the eighth consecutive year while the Duster has won the prize for the “Best Family SUV less than £20,000” for two years running (2020, 2019). More than 150,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
alistair.sommerville@renault.co.uk – 01923 697592 - 07464 537744

Charlie Roper
Brand Affairs Manager
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Lauren Prema
Product Affairs Manager
lauren.prema@renault.co.uk – 01923 697203 – 07741 233530

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