DACIA ANNOUNCED AS PRINCIPAL PARTNER OF THE GREAT BRITAIN RUGBY LEAGUE LIONS

  • Dacia will be the principal partner of Great Britain Rugby League Lions
  • Dacia will take pride of place on the front of the new Lions’ shirt
  • The Lions will be reunited for the first time in 12 years this summer when they embark on a tour of the Southern Hemisphere
  • Dacia has been a partner of Rugby League since 2016 as well as all the England national teams since 2018   

Dacia has announced it will be the principal partner of the Great British Rugby League Lions team and will take pride of place on the front of the new Lions’ shirt, launched by Hummel on Tuesday 23rd July.

The announcement expands on Dacia’s continued commitment to Rugby League and the England national teams, with the Lions joining the Rugby Football League and the England Men’s, Women’s, Knights, Academy, Youth and Wheelchair teams as proud partners of Dacia. Dacia has been involved with Rugby League since 2016 as the official car partner of the Rugby Football League and title sponsors of the Dacia Magic Weekend.

Disbanded in 2007, the Lions will be reunited for the first time in 12 years this summer when they embark on a tour of the Southern Hemisphere. The series will see the Lions fly to New Zealand for tests against Tonga and the New Zealand Kiwis, before travelling to Papa New Guinea to take on the PNG Kumuls.

Ralph Rimmer, Rugby Football League Chief Executive, said: “Dacia has been a consistent champion of Rugby League across all levels of the sport, from the grassroots to the highest level and including every one of the England national teams. Their extension to the Great Britain Rugby League Lions further demonstrates their commitment and we’re sure this partnership will be a continued success.”

Ben Fletcher, Head of Dacia UK, said: “We are delighted to be expanding our commitment to Rugby League with the addition of the Great Britain Rugby League Lions to our proud roster of partners. Dacia and Rugby League are the perfect fit: both share the same honest, down-to-earth, no-nonsense approach, and we are immensely proud to be supporting those values across all genders, ages and abilities with Rugby League and the England national teams.”

In addition to being the first Lions game in 12 years, the tour also marks the first ever Test between Great Britain and the Mate Ma’a of Tonga, as well as the first time a British team have travelled to Papa New Guinea since 1996.

The Great Britain Lions schedule includes:

  • October 26th: Tonga (Hamilton, NZ)
  • November 2nd: New Zealand (Auckland, NZ)
  • November 9th: New Zealand (Christchurch, NZ)
  • November 16th: Papua New Guinea (Port Moresby, PNG)

ENDS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV.  The concept continues to enjoy great success with over 5.8 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named as the most recommended car brand in 2018 in a list compiled by YouGov in its BrandIndex, beating 34 other manufacturers. Dacia was also named Best Value Brand at the Auto Trader New Car Awards 2019, voted for by 63,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for seven consecutive years (2019, 2018, 2017, 2016, 2015, 2014, 2013).  More than 150,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
alistair.sommerville@renault.co.uk – 01923 697592 – 07464 837744

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Jess Bilimoria
Senior Events Manager (Maternity cover)
jessica.bilimoria@renault.co.uk – 01923 697537 – 07557 135236

Linda Robinson
Internal Communications Manager
linda.robinson@renault.co.uk – 01923 697231

Kathryn Nicholson
Communications Assistant
kathryn.nicholson@renault.co.uk – 01923 697296

Imogen Nichols
Communications Executive
imogen.nichols@renault.co.uk– 01923 697363

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