DUSTER AND DACIA HAVE BUMPER SALES START TO 2019

  • All-New Duster half year sales up an incredible 94.7 percent
  • Dacia enjoys some of its strongest half year results ever
  • Current 2019 sales up 36 percent compared to the same period last year
  • Sandero Stepway and Logan MCV also experience strong growth
  • Nearly 19,000 Dacia sales in the first six months of 2019 alone
  • Prices start at £6,995 for the Sandero, making it the UK’s most affordable new car

The All-New Dacia Duster has enjoyed a brilliant start to 2019, with sales up 94.7 percent compared to the same period last year. The success comes on the back of sales increases across the board for Dacia, with some of its best half year results since it returned to the UK in 2013.

According to figures published by the Society of Motor Manufacturers, Dacia sales for the first six months of 2019 totalled 18,568 - an impressive increase of 36.3 percent compared to the same period last year.

The All-New Duster has been the star performer in the sales charts, with a staggering 94.7 percent increase in registrations compared to the first six months of 2018. In all, 8,857 Dusters have found new homes since the start of 2019, making it the brand’s most successful model this year.

It’s not alone in its achievements, with the Logan MCV also seeing a significant increase in sales. The practical and cavernous estate car benefitted from a 36.9 percent increase in half year sales compared to the same period last year, with buyers attracted to the Logan’s incredible value and space - it’s vast 573-litre boot easily rivals models from the class above.

Also experiencing a strong start to the year is the rugged and handsome Sandero Stepway, which has seen sales rise by 9.4 percent over the same six-month period in 2018. By combining tough off-roader-inspired looks and family-friendly with a small car price and low running costs, the Stepway’s appeal has been further boosted by the introduction earlier this year of the new SCe 75 petrol engine and powerful Blue dCi 95 diesel, plus the addition of the entry-level Essential and lavishly equipped Techroad trims.

Commenting on the strong sales figures, Head of Dacia UK, Ben Fletcher, said: ‘With All-New Duster established and updates to the rest of the model line-up, Dacia continues to go from strength to strength. With its affordable pricing, robust reliability, class-leading practicality and a refreshing no-nonsense approach, Dacia’s model line-up has clearly struck a chord with British buyers, allowing the brand to buck the current trend for declining new car sales in the UK’.

For more information on the Dacia range please visit www.dacia.co.uk

ENDS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5.8 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named as the most recommended car brand in 2018 in a list compiled by YouGov in its BrandIndex, beating 34 other manufacturers. Dacia was also named Best Value Brand at the Auto Trader New Car Awards 2019, voted for by 63,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for seven consecutive years (2019, 2018, 2017, 2016, 2015, 2014, 2013). More than 150,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
alistair.sommerville@renault.co.uk – 01923 697592 – 07464 837744

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Jess Bilimoria
Senior Events Manager (Maternity cover)
jessica.bilimoria@renault.co.uk – 01923 697537 – 07557 135236

Linda Robinson
Internal Communications Manager
linda.robinson@renault.co.uk – 01923 697231

Kathryn Nicholson
Communications Assistant
kathryn.nicholson@renault.co.uk – 01923 697296

Ciarán Sands
Communications Assistant
ciaran.sands@renault.co.uk– 01923 697363

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Duster and Dacia have bumper sales start to 2019

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