DOUBLE WIN FOR DACIA AT AUTO TRADER NEW CAR AWARDS 2019

  • Dacia scoops two top prizes at the Auto Trader New Car Awards 2019
  • Dacia awarded ‘Best Value Brand’ for the second year in a row
  • Duster SUV awarded ‘Best Value New Car’
  • Auto Trader’s New Car Awards are voted for by 63,000 real car owners
  • Six years after launch Dacia still offers the most affordable cars in the UK

Dacia has scooped two top prizes at the Auto Trader New Car Awards 2019, being awarded ‘Best Value Brand’ for the second consecutive year and the Duster SUV awarded ‘Best Value New Car’.

Voted for by 63,000 real car owners, Dacia was a firm favourite with the public, proving the brand’s value for money credentials. Unlike other car awards, the annual Auto Trader New Car Award winners are based on the opinions of those who have bought, driven and lived with their new vehicles.

Commenting on Dacia’s wins, Ivan Aistrop, Auto Trader Road Test Editor, said: “Value is at the very heart of the Dacia brand ethos, and the two awards show that the message has not only got through to UK car buyers, but it’s also really struck a chord with them. Everyone likes to feel like they’ve got a good deal, and with a Dacia, you can be extremely confident that you have. No other car company can offer off you such a large amount of metal for such an aggressive price, and that’s a very appealing prospect indeed.”

As well as highlighting the value of the brand, Duster was also praised for its good looks, practicality, and levels of equipment in its category win.

Speaking on the latest award wins for Dacia, Ben Fletcher, Head of Dacia UK, said: “It’s great to see that Dacia’s incredible value for money offer is resonating so strongly with UK car owners and our cars are proving to be top choices every day for drivers. But value isn’t just about affordable prices, by keeping things simple we’re able to offer high quality cars with proven reliability.”

In 2018 Dacia was named as the most recommended car brand in the UK in a YouGov survey, beating 34 other manufacturers. Dacia sold 700,798 vehicles worldwide last year, an increase of 7 per cent. Sandero is still the most popular vehicle for retail sales in Europe while Duster ranks as the most popular SUV for retail sales in Europe.

For more information on the Dacia range please visit www.dacia.co.uk.

ENDS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV.  The concept continues to enjoy great success with over 5.8 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named as the most recommended car brand in 2018 in a list compiled by YouGov in its BrandIndex, beating 34 other manufacturers. Dacia was also named Best Value Brand at the Auto Trader New Car Awards 2019, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for seven consecutive years (2019, 2018, 2017, 2016, 2015, 2014, 2013).  More than 150,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
Matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
Alistair.sommerville@renault.co.uk – 01923 697592 - 07464 537744

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
Callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Jess Bilimoria
Senior Events Manager
jessica.bilimoria@renault.co.uk – 01923 697537 – 07557 135236

Charlie Roper
Press Fleet & VIP Relations Manager
Charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Kathryn Nicholson
Communications Assistant
kathryn.nicholson@renault.co.uk – 01923 697296

Ciaran Sands
Communications Assistant
Ciaran.sands@renault.co.uk - 01923 697363

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