BEST Q1 SALES EVER FOR DACIA UK

  • Dacia UK achieved its best Q1 sales ever with 10,926 cars sold
  • Dacia sales up 52 per cent YTD on same period last year
  • Total sales of 7,443 cars in March, an increase of 86 per cent per cent on March 2018, its best March result since launch
  • Dacia sales growing in a new car market that has fallen by 3.4 per cent
  • Dacia UK retail market share up to 2.69 per cent YTD
  • More than 140,000 Dacias have been sold in the UK since 2013


Dacia’s popularity continues to grow with UK car buyers six years after launching, achieving its best Q1 sales result ever. According to figures released by the Society of Motor Manufacturers and Traders, for the first three months of 2019 Dacia sales totalled 10,926 – up 52 per cent in comparison with the same period in 2018.

For the month of March, Dacia recorded sales of 7,443 vehicles– up 86 per cent on March 2018, considerably outpacing the UK car market and its best March result since launch. Dacia increased its retail market share to 2.69 per cent, an increase of 1.2 per cent on the same period in 2018.

With the introduction of the All-New Duster during the second half of 2018, the robust no-nonsense brand has experienced an encouraging start to the year with Duster now the fourth best-selling retail C-SUV in the UK.

Commenting on the performance, Ben Fletcher, Head of Dacia UK, said: “With the full All-New Duster line-up now available as well as recent high-profile award wins, Dacia is going from strength to strength. By providing the most affordable new cars on the market as well as our simple line-up and proven reliability the British public have really taken to Dacia’s no-nonsense approach to motoring.”

Since the brand’s launch in the UK in 2013, Dacia has won numerous awards including What Car?’s ‘Best Small Car under £12,000’ for seven consecutive years for the Sandero and ‘Best Small Hatchback’ for Sandero in the Honest John Satisfaction Index. Dacia was awarded the title of ‘Best Value Brand’ in the Auto Trader New Car Awards in 2018 and named as the most recommended car brand in a YouGov survey, beating 34 other manufacturers. In the UK, over 140,000 Dacia models have been sold since its launch.

Since relaunching to continental Europe in 2004, more than 5.4 million Dacias have been sold globally. In 2018, Dacia sold 700,798 vehicles worldwide, an increase of 7 per cent. Sandero is still the most popular vehicle for consumer sales in Europe while Duster ranks as the most popular SUV for retail sales in Europe.

For more information on the Dacia range please visit www.dacia.co.uk.

ENDS

About Dacia
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV.  The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named as the most recommended car brand in 2018 in a list compiled by YouGov in its BrandIndex, beating 34 other manufacturers. Dacia was also named Best Value Brand at the Auto Trader New Car Awards 2018, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for seven consecutive years (2019, 2018, 2017, 2016, 2015, 2014, 2013).  More than 140,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
Matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
Alistair.sommerville@renault.co.uk –  01923 697592 - 07464 537744

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
Callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Laura Brighton
Senior Events Manager
laura.brighton@renault.co.uk – 01923 697537 – 07825 754442

Charlie Roper
Press Fleet & VIP Relations Manager
Charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Ciaran Sands
Communications Assistant
Ciaran.sands@renault.co.uk - 01923 697363

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