• Leading North Kent-based dealer group opens dedicated Dacia dealership in Dartford
  • New dealership represents a significant investment in the no-nonsense brand by WJ King
  • WJ King attracted to the Dacia franchise by the brand’s value and growing popularity

Dacia is expanding its UK presence with one of North Kent’s leading motor groups opening its first dedicated Dacia dealership in Dartford.

WJ King has established the new dealership in a prominent location on The Brent, conveniently located just off the M25.

The new facility represents a significant investment by the family-owned business with WJ King completely refurbishing one of the highest footfall sites in its portfolio to showcase the ‘shockingly affordable’ brand at its very best.

Featuring the latest Dacia retail environment, the contemporary four-car showroom houses examples from the Sandero, Sandero Stepway, Duster and Logan MCV model ranges. The spacious, open-plan showroom also includes a welcoming customer lounge where visitors can relax while waiting for an appointment or work to be completed on their Dacia by the dealership’s manufacturer-trained technicians.

Outside there is room to display a selection of approved used Dacia models, while existing Dacia owners benefit from an eight-bay workshop that offers full aftersales facilities, including maintenance, servicing and MOT testing.

The new Dacia facility is one of 14 dealerships that WJ King operates across North Kent, the group having enjoyed significant growth in the area and earning an excellent reputation for customer service since being established in 1950.

John King, Managing Director, said: “We’re extremely well established in North Kent and our customers know they’ll only get the best vehicles, customer service and care from us. So Dacia was the perfect choice to enhance what we can offer. It’s an extremely popular brand, and more and more drivers are buying into it all the time.

“The quality you get with a Dacia, for the money, is unparalleled. With Dacia, we’re now able to offer our customers the full range of vehicles to suit all budgets and needs, and we’re delighted to be the company that brings a dedicated Dacia dealership to North Kent.”

General Manager Jeff Conway added: “Dacia has been excellent to work with. They’ve supported us throughout, and we’re really proud to be a part of the Dacia movement.”

Louise O’Sullivan, Head of Dacia UK, “Were delighted that such a well-established group as WJ King has chosen to join Dacia and represent the brand in such a high-profile area. With their experience and support, the region’s Dacia drivers are in very safe hands.”

Dacia offers the best value new cars on the market – and it’s not just about price. The Dacia Sandero has not only been the most affordable car on sale in the UK since 2013 – starting at an incredible £6,995 – but has been awarded the title of ‘Best Small Car under £12,000’ by the industry experts at What Car? for the last six consecutive years. The rugged, no-nonsense Dacia Duster is the most affordable SUV to buy in the UK.

For more information about the Dacia range or to book a test drive or service, visit Dacia Dartford, The Brent, Dartford, DA2 6DQ, call 01322 222171 or visit http://www.wjking.co.uk/locations/wj-king-dacia-dartford


About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). The New Dacia Logan MCV was named as Most Highly Rated Car at the 2017 Honest John Awards in 2017. More than 120,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Chloe Yemm
Product & Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV and Corporate
Oliver.lowe@renault.co.uk – 01923 697878 – 07816 397540

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk– 01923 697363

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