DACIA SAVES THE UK £1.5 BILLION IN FIVE YEARS

  • Dacia has saved UK car buyers an estimated £1.5 billion since arriving in the UK five years ago
  • Dacia customers have saved £13,100 each on average on a brand new car
  • To celebrate these savings, Dacia has teamed up with Deliveroo to offer the nation £13,100 worth of free pizzas this week – a whole lot of ‘dough’ (see what we did there…)

Dacia, the UK’s most affordable car brand, has found that in the five years since its launch in the UK, it has saved its drivers an incredible £1.5 billion when buying a new car. That’s the equivalent of £13,100 per customer, based on the average cost of a new car sold in the UK over the last five years compared to the average cost of all Dacias sold.1

To celebrate these savings, Dacia is giving savvy Brits the chance to save even more ‘dough’, by partnering with Deliveroo to give people £10 off their next takeaway pizza order. That’s the same as 13 years’ worth of pizza² over the course of just one week – ‘Dacia-lot of dough!’

Dacia has bucked the trend for rising car prices and since launching in 2013 has continued to offer the most affordable cars in the UK, with the Sandero still the UK’s lowest priced car, starting at an incredible £6,995. 

Speaking on the amazing savings enjoyed by its customers, Louise O’Sullivan, Head of Dacia UK, said: “The savings enjoyed by our customers since we launched in the UK in 2013 are incredible and testament to our credentials for providing the most affordable new cars on the market. By using proven, reliable technologies and offering our customers everything they need in a car we’re able to keep our prices low.”

Prospective Dacia customers will be pleased to hear it’s not just the purchase cost where Dacia offers amazing affordability. The Duster, Sandero and Logan MCV recently topped cap hpi’s Pence Per Mile (PPM) ratings which reveal the cars with the lowest total motoring costs in the UK including servicing, fuel, depreciation and other motoring costs.

To get a ‘pizza the action’ and enjoy money off your takeaway this week, just head online to Deliveroo Foodscene to be in with the chance to win your personalised ‘Sander-dough’ discount code, and enjoy a taste of the simple joys in life, courtesy of Dacia!

Notes

1 Figures courtesy of JATO, based on the average cost of a new car sold in the UK compared to each Dacia sold in the UK between January 2013 and January 2018, figures correct as of 09/03/2018

² Based on 2017 research from Deliveroo that shows the average person will spend £1,000 a year on takeaways

ENDS

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). The New Dacia Logan MCV was named as Most Highly Rated Car at the 2017 Honest John Awards in 2017. More than 120,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product and Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product and Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697878 - 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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