DACIA HITS 5 MILLION GLOBAL SALES

  • Dacia sets new sales record with 5 million vehicles sold since 2004
  • Sales rose by 12 per cent in 2017 with 655,000 global sales
  • Sandero is the number one best-selling retail car in Europe
  • More than 120,000 Dacias have been sold in the UK since 2013

Dacia continues to grow in 2018 and the brand has just passed the milestone of 5 million vehicles sold since 2004 in all markets. In less than 15 years, Dacia has gone from a single model to a range of six cars sticking to its principles to always offer the best value and most affordable cars on the market.

The popularity of the brand globally is reflected in another record-breaking year in 2017:

  • Sandero is Europe's favourite car (ranking first in sales to retail customers in Europe)
  • Volumes up 12 per cent to 655,000 units
  • 25 Dacia countries achieved volume or market share records in 2017

Dacia has also forged a strong link between the brand and its customers. The enthusiastic Dacia community can be seen in the Dacia Day and Dacia Picnic events that are attended by thousands of people each summer all over Europe.

Since Dacia’s relaunch in 2004, the brand has positioned itself differently to its competitors by not joining the race for ‘always more’ but by focusing instead on giving customers just what they need and on doing that very well.

According to François Mariotte, Sales and Marketing Director, Dacia: "Dacia fits perfectly into new consumption patterns where customers decide to buy ‘less but better’. They are choosing more durable, quality goods, paid for at the right price and without sacrificing comfort or aesthetics. This is a major trend that can be observed in other sectors such as furniture, air transport and clothing. Dacia is the only car manufacturer to respond to this trend and thus enable millions of customers to enjoy buying a new and reliable vehicle at an unbeatable price”.

In the UK, the Dacia model line-up consists of the rugged Dacia Duster, the Sandero supermini – still the most affordable new car on sale in the UK, the Sandero Stepway – the UK’s most popular Dacia model, as well as the spacious Logan MCV and crossover inspired Logan MCV Stepway.

ENDS

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). The New Dacia Logan MCV was named as Most Highly Rated Car at the 2017 Honest John Awards in 2017. More than 120,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Press Relations Manager
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product and Corporate Communications Manager - Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product and Corporate Communications Manager - Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697878 - 07816 397540 

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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