DACIA AND MUMSNET REVEAL KEY FACTORS FOR PARENTS WHEN BUYING A NEW CAR

  • Price is a key element for 72 per cent when considering a car, and value for money is more important than ever
  • Over 70 per cent of respondents claim fancy extras aren’t important when buying a new car
  • Two-thirds of UK parents would buy a brand new car if they had the means
  • Survey conducted by ‘shockingly affordable’ car brand Dacia, sent out to Mumsnet Insight Panel and open to all Mumsnet users
  • A video of the Mumsnet bloggers reviewing Dacia cars can be seen here: https://www.youtube.com/watch?v=IY_ancUmHtw

After paying rent or a mortgage, a car is the biggest monthly outgoing for half of parents, making choosing a new one a decision which involves careful consideration, especially when many families are budgeting for the new year ahead.

No-nonsense car brand, Dacia, has conducted a survey, answered by over 1,000 Mumsnet users*, to discover the most valued factors when it comes to buying a family car.

The survey has highlighted that while three-quarters are not fussed about fancy tech such as keyless entry, parents are mindful of more practical and simple areas. The results have shown that for 72 per cent of parents, price is the prominent factor when considering a new car with two-thirds focussing on fuel economy.

Over two-thirds of parents asked in the survey currently own a used car, but nearly 70 per cent said they would buy a new one if they had the means and would ideally spend £16,320**.

While 60 per cent of those asked think that the brand of their car is not important, a huge 99 per cent still value reliability when choosing a car. Becoming a parent also changes the importance of different factors, with 90 per cent saying they have become more aware of reliability as an importance and a huge 93 per cent say space is sought after.

Louise O’Sullivan, Head of Dacia, UK, said: “Our survey with Mumsnet has shown that since becoming parents, those asked have re-evaluated what the most important elements of a car are to them and their family. At Dacia, we think that buying a car should be both simple and affordable, so we offer a straightforward range of award-winning cars at great value, focussing on the things that matter to customers.”

“With our range of cars, still the most affordable on sale in the UK, customers can buy a brand new car with the reassurance of proven reliability and low running costs.”

Dacia’s rugged 4x4 Duster starts at just £11,495, less than a third of the £31,328*** price tag that respondents predicted a brand new 4x4 would cost. The 2WD version of Duster starts from just £9,495.

The Dacia Logan MCV offers class-leading estate space and starts from just £7,295.

The Dacia Sandero, awarded “Best Small Car under £12,000” for the last five years by What Car?, remains the lowest priced new car available in the UK starting at an incredible £5,995.

ENDS

* Survey was sent out to the Mumsnet Insight Panel and was open to all Mumsnet users. There were 1,029 responses between 25/10/17 and 06/11/17.

** When asked: “How much would you ideally spend to have a new car?” The average amount of money respondents would ideally spend on a new car is £16,320.50.

*** When asked: “How much do you think a brand new 4x4 would cost?” The average amount of money of those surveyed thought a brand new 4x4 would cost is £31,328.80.

About Dacia

Dacia vehicles offer exceptional value for money. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Relaunched by parent company Groupe Renault in 2004, Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. The Dacia range consists of the Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV. Dacia continues to enjoy great success with over 4.5 million Dacias sold in Europe since the brand’s revival in 2004. 

  • Dacia rated one of the best car manufacturers for reliability in the 2017 Which? Car Guide – out of 36 rivals including many luxury brands.
  • Dacia Sandero awarded the title of “Best Small Car under £12,000” by What Car? for five consecutive years (2017, 2016, 2015, 2014, 2013).
  • Dacia rated the number one car brand for value by 10,000 car owners surveyed by Auto Trader for its New Car Awards 2017.
  • Dacia Logan MCV named Most Highly Rated Car at Honest John Awards 2017
  • Dacia Duster named Best Tow Car and Best Winter Car at the Carbuyer Best Cars Awards 2017

For further information, please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Jeremy Townsend
Communications Director
jeremy.townsend@renault.co.uk – 01923 697592 – 07977 289327

Matthew Bendall
Press Relations Manager
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product & Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV and Corporate
Oliver.lowe@renault.co.uk – 01923 697878 – 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk– 01923 697363

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