DACIA CLOSES WESTFIELD POP-UP FOR BLACK FRIDAY

  • Dacia pop-up at Westfield Stratford closed today
  • Black Friday closure showcases Dacia’s commitment to great value every day of the year
  • Store will reopen on Saturday 25th November until Sunday 3rd December
  • The Dacia pop-up can be found on the first floor of Westfield Stratford, London

Highlighting its commitment to year round value, no-nonsense car brand Dacia has closed its first ever pop-up store for one day only to make a statement against Black Friday and one-off savings.

Shoppers at Westfield Stratford, one of the UK’s biggest shopping centres, will find the store closed on what could be one of the busiest retail days of the year, with 185,000 visitors predicted to visit the shopping centre during Black Friday.

Despite its notoriety, 67 per cent of people believe Black Friday is just a marketing gimmick and over 60 per cent won’t be using the day to buy Christmas gifts for friends and family this year, according to a survey of 2,000 UK adults recently conducted by Dacia*.

While the survey showed the UK population’s clear penchant for a deal - 89 per cent of adults consider themselves ‘savvy shoppers’ - it also highlighted that 73 per cent are suspicious of companies that offer continual sales offers.

For Dacia, Black Friday is just another Friday and the store closure emphasises that good value should be every day and not just for Black Friday. Dacia continues to offer the most affordable new cars available in the UK, from its award-winning range, with the Sandero range starting at just £5,995. The Logan MCV estate car, one of the roomiest cars in its class, starts at only £7,295 and the popular Duster is the lowest-priced SUV, starting at £9,495.

Louise O’Sullivan, Head of Dacia UK, said: “At Dacia, we offer great value every day and not just on one day a year. We hope that closing our Westfield Stratford pop-up on the day synonymous with ‘bargains’ will show UK shoppers that, at Dacia, Black Friday is just another Friday - exceptional value should be every day.”

The store will reopen on Saturday 25th November through to Sunday 3rd December. Visitors will be able to explore key models from Dacia’s range including the Sandero, Sandero Stepway, Duster and Logan MCV Stepway.

Dacia will also be running a competition for visitors to the pop-up store to win Rugby League tickets for the Dacia Magic Weekend, taking place at St James’ Park on 19th and 20th May 2018.

ENDS

*2,000 UK adults surveyed by OnePoll of behalf of Dacia UK between 27/10/2017 and 01/11/2017.

About Dacia

Dacia vehicles offer exceptional value for money. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia was rated as one of the best car manufacturers for reliability in the 2017 Which? Car Guide – out of 36 rivals including many luxury brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for five consecutive years (2017, 2016, 2015, 2014, 2013). Dacia was also rated the number one car brand for value by 10,000 car owners surveyed by Auto Trader as part of research for its New Car Awards 2017.

Relaunched by parent company Groupe Renault in 2004, Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. The Dacia range consists of the Dacia Duster, a sporty all-terrain vehicle, to family vehicles such as the Dacia Sandero and Dacia Logan MCV. Dacia continues to enjoy great success with over 4.5 million Dacias sold in Europe since the brand’s revival in 2004. 

For further information please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Jeremy Townsend
Communications Director
jeremy.townsend@renault.co.uk – 01923 697592 – 07977 289327

Matthew Bendall
Press Relations Manager
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product & Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697878 - 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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