DACIA TEAMS UP WITH AARDMAN

  • Dacia launches new promotional film produced by Oscar® winning studio Aardman
  • The spot is titled Simple is Smart
  • Aardman has previously worked with Dacia for its primetime TV sponsorship idents on Dave
  • Video available to view now

Dacia has teamed up with Oscar® winning studio Aardman for its latest video — Simple is Smart.

The spot features an animated drive through a paper pop-up city to demonstrate the simplicity of the Dacia line-up. Shot in a single camera movement through CGI, it follows a car driving around buildings and trees, up above pop-up skyscrapers, in and around a test bay, through a police car chase before finally dashing off into the sunset. The Dacia story is explained right from the rigorous testing of the model through to the on the road price, and presents the Dacia ethos in a perfect environment of simplicity, a key Dacia band value.

The spot also showcases Aardman’s signature approach of graphic styling and flowing choreography. Danny Capozzi, Director, Aardman, explains: “We wanted to create a really smooth journey with the Dacia vehicle in a subtly textured landscape with very realistic stop motion lighting that picked out paper creases and edges to make the models and props within the environment very tactile.”

Capozzi continues: “In a monotone world, you can really focus on the performance of the car and the animation instead of being distracted by the backgrounds and unnecessary items around it. We kept the props to an absolute minimum to keep things simple and clutter free, perfectly matching Dacia’s brand philosophy, and I think this made the commercial a lot stronger for it.”

No stranger to Aardman, Dacia has previously worked with the Bristol based studio for its range of primetime sponsorship idents on TV channel Dave.

Commenting on the latest work with the studio, Louise O’Sullivan, Head of Dacia UK, said: “It’s been great to once again work with Aardman on this latest film promoting our philosophy that simple is smart. It’s been wonderful to see this message come to life and the Aardman team managed to capture the essence of Dacia and sum it up in 72 seconds of clever animation.”

The full 72 second film can be viewed here http://bit.ly/2xSqBpl

For more information about Dacia’s model range, current offers and full terms and conditions, please visit www.dacia.co.uk.

ENDS

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 4.5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was rated as one of the best car manufacturers for reliability in the 2017 Which? Car Guide – out of 36 rivals including many luxury brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for five consecutive years (2017, 2016, 2015, 2014, 2013). The Dacia Duster was named TopGear magazine’s “Bargain of the Year 2012” at launch. Over 100,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Jeremy Townsend
Communications Director
jeremy.townsend@renault.co.uk – 01923 697592 – 07977 289327

Matthew Bendall
Press Relations Manager
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product & Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697799 - 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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