A new Renault and Dacia franchise has opened in South Wales as one of the largest dealer groups in the world continues to expand in the UK.
Griffin Mill Garages in Pontypridd, which is owned by VT Holdings, has transformed its former Skoda site into a state-of-the-art Renault and Dacia showroom to become the 12th new Renault Group partner to join the franchise in the past 12 months.
Griffin Mill, which was established in 1961, is renowned for delivering outstanding customer service at its Nissan, Kia, Peugeot and Fiat dealerships in south Wales. It was bought by VT Holdings in 2014, which has more than 150 outlets, predominantly in Japan, as well as in the UK, South Africa and Australia.
Tim Bagnall, Managing Director of Griffin Mill, said: “We are extremely excited about this new move. We have been looking at Renault and Dacia for some time and it is clear to see they are growing. It’s a fantastic prospect to add two of the fastest-growing franchises to what we already have. Renault and Dacia are franchises for the future and we are keen to make this a successful partnership.
“Griffin Mill has a fantastic reputation with our customers and franchise partners. VT is looking to expand in the UK and this is an important step on that road.”
The seven-car showroom in Tonteg Road, Pontypridd, has undergone a complete renovation to provide the latest innovations that allow customers to explore the Renault brand, its products and heritage in an engaging and interactive way. The showroom, done to the latest ‘Renault Store’ retail concept standards, is divided into zones, making it easier for the customer to see what they want. Interactive displays and the chance to use the tablets provided also help improve the customer experience.
Welcoming the new dealership, Darren Payne, Sales Director, Renault Group UK, said: “Griffin Mill Garages have built up an excellent reputation over more than 50 years and we are thrilled to see them join the Renault Group UK network in a move that strengthens our presence in south Wales. We know the owners, VT Holdings, have ambitious plans to expand in the UK and we are confident this is just the start of a successful partnership.
“Expanding our dealer network is a key part of our GO5+ strategy for sustainable growth. This is an exciting time for Renault Group in the UK, with our sales this year again growing significantly ahead of the market growth, as our outstanding range of Renault and Dacia vehicles continues to find favour with many new customers to both brands.
“Our growth is set to continue as we enter new market segments with terrific new models like the all-new Renault Kadjar crossover plus the addition of new franchisees in new territories like Griffin Mill in south Wales, which will secure the delivery of our ambitious but achievable growth objectives.”
Griffin Mill Garages employs 120 people, some of whom have been with the firm for decades. As well as the revamped showroom the new dealership also has a service centre, which means the dealership can offer the highest standards of after sales care and vehicle maintenance through its workshop equipped with the latest Renault and Dacia diagnostic equipment and led by manufacturer-trained master technicians.
For more information about the Renault or Dacia ranges available or to book a test drive or service at Griffin Mill call or visit the showroom in Tonteg Road, Pontypridd.
Notes to Editors:
GO5+ is Renault Group’s UK 5-year mid-term-plan, deployed in June 2013, with a vision to deliver more than 5 per cent Group market share in 2017 along with top-tier network profitability above industry average, Top 10 ranking in the J.D. Power Customer Satisfaction Survey and a Top 10 Global Opinion rank for the Renault brand.
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