PV Dobson brings Renault and Dacia to the Lake District with its first Groupe Renault dealership

  • PV Dobson joins the Renault and Dacia UK dealer network
  • New Lake District dealership opened at the family-owned automotive group’s hub in Levens
  • Expanding Renault range and value of Dacia influence PV Dobson’s decision to partner Groupe Renault UK
  • Dealership features an eight-car showroom and nine-bay workshop

One of the Lake District’s oldest automotive groups has established a brand new Renault and Dacia dealership at Levens, near Kendal.

PV Dobson, a family-run business that first began trading in the South Lakeland and North Lancashire region in the 1940s, has invested in the Groupe Renault franchise for the first time after its decision to expand its portfolio coincided with Groupe Renault UK looking to enhance its dealer network following a high level of sales growth.

Located at Bridge End Garage, Levens, PV Dobson’s recently completed Renault and Dacia dealership is based on a near two-acre site that acts as a hub for the automotive group. Highlights of the Renault and Dacia dealership include an eight-car showroom, nine-bay workshop, including full MOT and tyre fitting facilities, and ample space to display a wide variety of used vehicles.

As part of the redevelopment of the site, PV Dobson opened up the showroom to optimise the available space and to provide visitors with a fresh and bright environment in which to comfortably peruse vehicles. The contemporary feel has been further enhanced with the adoption of the innovative Renault Store showroom design, which was introduced by the manufacturer in 2015 to offer visitors to its showrooms a unique car buying experience via striking discovery zones.

The opening has also seen PV Dobson enhance its team with seven new appointments, including the addition of extra technicians to cater for the servicing and aftersales requirements of local Renault and Dacia owners.

PV Dobson’s carefully-considered decision to invest in the award-winning franchise was sealed by the combination of a host of new and forthcoming Renault models coupled with the value of the Dacia brand. Traditionally, the group has limited itself to a very small number of franchises so that it can focus in-depth on its representation and only chooses those that it believes are the very best fit for its business model and customers.

PV Dobson is one of an ever-increasing number of automotive groups who have recently joined the Groupe Renault UK dealer network. The attractiveness of the Groupe Renault franchise has been fuelled by the unprecedented sales growth that Renault continues to experience and the strengthening of the Renault and Dacia ranges. Such is the appeal of the franchise that Automotive Management magazine voted it Franchise of the Year 2016, while the expertise of the dealer network has been recognised through Renault and Dacia recently being voted number one and two respectively in the Auto Express Driver Power Satisfaction Survey 2016 for Dealer Aftersales Service Satisfaction.

Chris Hammond, Director, PV Dobson, said: “We chose to partner Renault as it’s a brand on the move, its model range getting increasingly stronger and its cars offering a very appealing blend of style and technology. We’re very excited about Dacia too, as it enables us to now offer new vehicles from as little as £6,000, while with our rural location we are sure that the Duster and Kadjar are certain to prove popular with our customers.

“A Renault and Dacia dealership in the Lake District is long overdue and people we’ve spoken to are delighted that the brands are now finally here. The support we have received from the manufacturer has been excellent and we really feel like part of the Renault family.”

Mark Potter, Director, Northern Region, Groupe Renault UK, said: “Having PV Dobson on-board is a great boost for the Renault dealer network and, as one of the Lake District’s most respected automotive groups, it is the ideal partner to firmly establish Renault and Dacia in Kendal. With its emphasis on family values and building long-lasting customer relationships, PV Dobson provides a first-class service that perfectly complements our vehicles and our long-term focus on quality and customer satisfaction.”

Groupe Renault, which comprises Renault cars, vans and Dacia, has experienced unprecedented growth over the last three years, consistently outpacing the UK market. This growth has continued into 2016 with 108,707 Group vehicles being sold year-to-date for a market share of 4.4 per cent – up 12 per cent and almost double that of the total market growth rate of 2.5 per cent.

For more information about the Renault or Dacia ranges or to book a test drive or service, visit the dealership at Bridge End Garage, Levens, Kendal LA8 8EL, call 01539 552441or visit http://dealer.renault.co.uk/pv-dobson-and-sons-43000


Notes to Editors:

About Groupe Renault

Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling more than 2.8 million vehicles in 125 countries in 2015, with 36 manufacturing sites, 12,000 sales outlets and employing more than 120,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its three brands, Renault, Dacia and Renault Samsung Motors, together with electric vehicles and the unique Alliance with Nissan. With a new team in Formula 1 and a strong commitment to Formula E, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales significantly outpaced the UK vehicle market during 2015, with sales totalling 127,343 vehicles – up 17 per cent on 2014. Renault and Dacia were recently voted number one and two respectively, out of the entire car industry, in the 2016 Auto Express Driver Power survey for dealer satisfaction. 

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