Duster Oroch show car to be unveiled in Sao Paulo

For immediate release                                                           

657 words

Tuesday 28 October 2014 

Duster Oroch show car to be unveiled in Sao Paulo

  • Duster Oroch show car set to make its debut at the 28th Sao Paulo Motor Show
  • Show car designed by the Renault design centre for Latin America (RDAL) in Sao Paulo
  • Pick-up truck styling exercise inspired by the world of kitesurfing 

Renault is set to unveil the Duster Oroch show car at the 28th Sao Paulo Motor Show in Brazil, taking place from 30th October to 9th November. The design process for the show car took place in the Renault design centre for Latin America (RDAL) in Sao Paulo, one of Renault’s five design centres worldwide.

The Duster Oroch show car is a styling exercise for a five-seat recreational pick-up truck featuring the robust looks of a true SUV. Pick-ups account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units and Renault has already announced plans to enter the pick-up market with at least two models.

The show car’s body colour is an exclusive combination of satin-finish white and touches of orange that highlight its sporty personality and the world of kitesurfing, which inspired the vehicle’s design. The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car, which was a reinterpretation of the Duster presented at the Sao Paulo Motor Show in 2012. The large front and rear bumpers convey an impression of strength and power. 

“The Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” said Laurens van den Acker, Senior Vice President, Corporate Design for the Renault group. “While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car,” added van den Acker. 

The fully-integrated roof rails protect the panoramic glass sunroof which lets an abundance of natural light into the cabin and improves the sense of space inside the car. The rear layout has been specially designed to safely stow several kitesurf boards. 

The Duster Oroch includes two rear-mounted cameras to capture special sporting moments. Their angles are set at 80° and 140° for full outdoor coverage. 

In true ‘go anywhere’ style, the Duster Oroch offers a spacious cabin, high ground clearance, 18-inch wheels with 255/60 tyres and broad side protective mouldings. The dashboard features a multimedia screen which displays in real time the images captured by the two cameras installed in the rear of the dual cab outside the vehicle. A rotary control on the centre console is used to operate the cameras. 

The Duster Oroch’s seats boast the new ‘Cover Carving’ technology, which involves inserting an additional layer of foam in the seat to withstand intensive use. The technology also provides a better finish and permits a unique, customised design. 

The Duster Oroch’s combination of colour and trim is reminiscent of the world of water sports. Fluorescent orange details brighten up the dark charcoal interior. The dashboard, door inserts and some parts of the seats are made from a material which looks like neoprene wetsuits. 

“The Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” said Denis Barbier, Senior Vice President, Chairman of the Americas Region. “Based on the Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals over 900,000 vehicles sold each year,” added Barbier. 

The Sao Paulo Motor Show will be held from 30th October to 9th November at the Anhembi exhibition centre and is the biggest motor show in South America, attracting over 748,000 visitors in 2012. 


For further information please visit www.press.renault.co.uk or contact: 

Jeremy Townsend

Communications Director

jeremy.townsend@renault.co.uk – 01923 697592 – 07977 289327


Matthew Bendall

Press Relations Manager

matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247


Lisa Haworth-Langford

Press Fleet & Events Manager

lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886


Alex Vieira

Press Relations Coordinator

alex.vieira@renault.co.uk – 01923 697778


Mitch Kerrison

Communications Assistant

mitch.kerrison@renault.co.uk – 01923 697363

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The Dacia Duster Oroch show car

The Dacia Duster Oroch show car

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The Dacia Duster Oroch show car

The Dacia Duster Oroch show car

Media ID: 1684
Small 1500 x 844 0.8 MB
Medium 3500 x 1969 3.3 MB
Large 1500 x 844 0.6 MB

© 2021 Copyright Dacia. Reproduction free for editorial use only.