Since its revival in 2004, Dacia has sold more than four million vehicles, mainly in Europe and the Mediterranean region. Dacia set a new sales record at the end of August 2016, selling more than 391,000 units and reporting a 7.3 per cent increase in sales. Its market share increases in Europe +0.1 point (2.5%), in Eurasia + 0.1 point (7.9%) and + 1.7 point in Maghreb (17.8%). Dacia remains a hugely popular brand among its customers.
At end-August 2016, Dacia had sold 391,098 units globally, a gain of 7.3 per cent. No fewer than 27 of the 44 markets where the Dacia brand is sold set markets share or sales records as of end-August 2016.
Active in 44 countries, Dacia aims to build on recent new model releases in its mainstream range to boost its popularity.
For more than 10 years, the Dacia brand has stood out as a major player in the car market thanks to its straightforward policy of manufacturing attractive models that provide real value for money for the equipment they feature.
Dacia customers keep close contact with the brand
Dacia customers show their commitment to the brand on Facebook, which has a community of more than three million Dacia fans. Dacia Picnics are now a tradition and each year attract several thousand people in a number of different countries.
Customer loyalty has driven the brand’s commercial success. On June 26, more than 11,000 customers attended Dacia’s eighth annual picnic in France. Similar events held in Denmark and Germany attracted 3,000 people and 5,500 people, respectively. In the UK, the Dacia Day is into its fourth year where everyone enjoys a friendly atmosphere and a fun-packed day.
Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.
Dacia vehicles offer exceptional value for money. Reliable and resistant, they carry a three-year warranty and embody the best of Renault expertise. Since 2004, the range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as Dacia Logan MCV.
Dacia has proven very popular with owners and critics alike in the UK:
The brand continues to enjoy great success with over 4 million Dacias sold in Europe since the brand’s revival in 2004. Since launching in the UK in January 2013, over 78,000 Dacia models have been sold.
The new Logan MCV does not incorporate the rear lighting signature
 Except the new Logan MCV
Data subject to final type approval
Based on sales in 15 markets which together account for 94 per cent of the European market.
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