• Dacia UK provides Duster to aid the Service by Emergency Rider Volunteers across Oxfordshire, Buckinghamshire, Berkshire and Northamptonshire (SERV OBN)
  • Duster will aid 124 volunteers to transport blood and blood products throughout the region
  • Duster with 4x4 capability will enable volunteers can still attend emergencies during adverse conditions

Dacia UK has partnered with Service by Emergency Rider Volunteers across Oxfordshire, Buckinghamshire, Berkshire and Northamptonshire (SERV OBN), providing a Duster 4x4 to aid its voluntary emergency riders in transporting blood and blood products to patients in need of urgent medical attention throughout the area. The Duster 4x4 Laureate dCi 110 was chosen by the service for its dependability and four-wheel drive capability and will be supporting the rapid response bikes as the region’s only four wheel vehicle.

The SERV OBN voluntary riders are usually used to riding motorbikes to ensure a quick delivery of medical products, however the fully-equipped emergency vehicle is aimed at improving the service carried out by 124 volunteers from across the region. The Duster will be used to provide a quicker response to larger load requirements as before the Duster was available, volunteers would have to use their own cars to transport products when two or more ‘Long Journey Boxes’ were to be transported on one journey. The Duster will also offer immediate access to a vehicle when the bike fleet is grounded during adverse weather conditions or when all bikes on duty are in use and there are further needs for SERV OBN’s services.

Paul Stothard, SERV OBN said: “The Dacia Duster 4x4 will make such a difference to the efforts of SERV OBN transferring potentially life-enhancing products to hospitals throughout the region. As a service, our voluntary riders undertook 1,500 journeys in 2016, however if we’d had the capabilities of a vehicle such as the Duster, that number could have been a lot higher. On some occasions, our riders have needed to use their own cars for journeys when they were unable to use their motorbikes. The Duster will remove the need for that and, given its livery, is much more appropriate for use. The Duster will provide a life-saving service for those in need of it.”

Louise O’Sullivan, Head of Dacia UK said: “The Dacia Duster 4x4 truly is a robust, go-anywhere vehicle, well suited to take on the demanding tasks the SERV OBN volunteers will put it through. Dacia UK is proud to support the humbling work the team do throughout the region and hope the arrival of the Duster contributes to SERV OBN saving many more lives.”

SERV OBN are a volunteer rapid response medical transport service delivering much more than just blood as any other urgently needed medical products are supplied out of hours, 365 days a year – all free of charge to the NHS. SERV OBN receives no government funding and relies on donations from the public and sponsorship to keep the service working. The volunteers receive no payment for their time or costs, saving the NHS thousands of pounds a year allowing hospitals to divert funds to where they are needed the most. SERV OBN are founder members of the Nationwide Association of Blood Bikes.

The multiple award-winning Duster is the most affordable SUV on the UK market today. The dependable, robust go-anywhere award winner is priced from £9,495. The Duster is available in a choice of three trim levels, with 1.6-litre petrol or 1.5-litre dCi diesel engines and in 4x2 or 4x4 set-ups. The Duster Laureate dCi 110, used by the SERV OBN team is available to purchase from £15,995 on-the-road.

 The Duster has a proven track record when it comes to responding in an emergency with both St Andrews First Aid and the Windsor Community First Response team deciding that a Duster fits their challenging needs in all kinds of emergency situations.

 Dacia has proven very popular with owners and critics alike since launching just over three years ago.  What Car? magazine have rated the Sandero ‘Best Small Car under £12,000’ for five consecutive years.  One of the UK’s largest automotive owner satisfaction studies, Auto Express Driver Power, has placed Dacia in its top five best manufacturers for three consecutive years, out of 32 brands featured in the 2016 survey, with customers praising the brand’s reliability in particular. In the separate 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey customers rated Dacia as second overall in the industry for dealer service – ahead of all premium and luxury brands. Dacia was ranked fourth out of 34 brands for customer satisfaction, with a 90 per cent satisfaction score, in the 2016 Which? Car survey.

 Over 100,000 Dacia models have been sold in the UK since its launch in January 2013. More than four million Dacias have been sold since Groupe Renault reintroduced the brand in Europe in 2004.


 About Dacia

 Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

 Dacia vehicles offer exceptional value for money. Reliable and resistant, they carry a three-year warranty and embody the best of Renault expertise. Since 2004, the range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as Dacia Logan.

The concept continues to enjoy great success with over 4million Dacias sold in the Mediterranean basin since the brand’s revival in 2004.

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK.  Dacia was rated 4th best car manufacturer for ownership satisfaction in the 2016 Which? Car Guide – out of 34 rivals including many luxury brands.  Auto Express Driver Power, one of the UK’s largest automotive owner satisfaction studies, has placed Dacia in its top five best manufacturers for three consecutive years – out of 32 brands featured in the 2016 survey, with customers in particular praising the brand’s reliability.  The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for five consecutive years (2017, 2016, 2015, 2014, 2013).  The Dacia Duster was named TopGear magazine’s “Bargain of the Year 2012” at launch.  Over 90,000 Dacia vehicles have been sold in the UK to date.


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Dacia Duster 4x4 on front line with Emergency Rider Volunteers

Dacia Duster 4x4 on front line with Emergency Rider Volunteers

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